Partner Portals Help Channel Programs Keep Sales Partners EngagedDriving Efficiencies In Communication And Outreach.
Individuals waste time looking for information on different websites and multiple portals. Collecting that information into a single location saves people time searching for what is needed to understand services and how to sell them.
Keeping tabs on partners is difficult. Portals have a CRM system to hold data, keep it organized, and provide insight on how partners are engaging with portal content, training, virtual events or email outreaches.
Distributes the Workload
Keeping information current is hard work. Portals allow multiple individuals to add content, spreading the workload out. Portals that are part of a larger content network like Convey Channel offer the channel programs the opportunity to add content in a centralized location and distribute it selectively throughout the network.
Personalizes the Experience
Portals help its members find and bookmark information so that they can come back later and interact with the content, marketing information and training that they find most relevant. Portals can create a custom viewing experience based on the type of individual that has logged in.
Producing and delivering product slicks and marketing material is expensive, but uploading those materials to a portal for customers or sellers to access is cost effective, delivering important information in real time. Portals automate business processes to reduce the staff needed to perform those business functions.
When channel sellers interact with product information, attend sessions or login, that indicates someone who is interested in your products and services. Focus marketing attention on those individuals that are interested in you to turn a channel seller in someone that is interested in the product category to one that is interested in your brand.
Keeps People Engaged
People often lose interest after their first interaction with information. They forget the service offering, a company's value proposition, or the training. Portals continue to engage their members to reinforce materials and concepts.
Portals reduce the guesswork on what people are interested in by tracking their activity as they look at content, register for webinars, or fill out forms.