eBook
The Top 5 Mistakes that Channel Teams Make with their Sales Partners
....and How to Avoid Them
If you were the only vendor option your sales partners had, then managing a channel program would be easy. The reality is that most channel programs exist in an increasingly competitive environment giving sales partners multiple choices. Channel teams are left wondering why sales partners aren't referring and channel revenue isn't flowing. Here are five critical mistakes that channel programs make and how to avoid them.