Convey for Foodservice is a networked online resource center for foodservice distributors who want to increase profit, direct sales activity, and help their operators.
The resource center is fully managed by Convey, updated by suppliers and contains rebates and coupons, product updates, sell sheets, recipes, training, and insights.
Distributors use the program as a marketing profit center to negotiate a subscription price with suppliers for presence on their portal. The marketplace pricing model lets operators learn about supplier products and have access to additional business services they can purchase such as insurance, point of sales systems, marketing services or technology. Distributors take a percentage of any services operators purchase and have the option of offering supplier access to the portal at no charge.
Suppliers have one convenient hub site to add content and deliver it to multiple distributors. Distributor portals can be connected to other systems such as order entry to give the user a seamless experience without multiple logins.
Drive Traffic to the Portal
Emails from the portal remind members to log in, look at content that is new, register for training or participate in forums. Newsletters link to content to keep members coming back.
Add & Manage Operators
Add operators to the portal or allow them to apply for membership. Operators can update their profile to tell you what role they plan in the business and add employees in their operation as members.
Show operators just how to make those special dishes or use their products. Suppliers add training videos on a number of topics to help you educate operators.
Types & Groups
Segment members by restaurant or business type to provide more personalized content. Member groups allow an operator to add and manage their employees’ access to the portal.
Sales have the Conduct Campaign email service to access a library of pre-created email campaigns to send to prospects and customers. Campaigns generate leads or alert customers about special rebates and promotions.
Engage Members with Forums
Discussion forums connect operators with each other to share ideas and become more involved. Forums have conversation topics, moderated discussions and automatic updates on new discussion topics and responses.
Track Member Activity
The portal records each time a member logs in, visits a content catalog, interacts with posts, registers for an event, or fills out a form. Activity is available inside the reporting system and reports can be easily customized.