Telecommunications & Cloud
Convey enables over 20,000 sales partners affiliated with 40+ master agents to get the vital information they need to sell services in an increasingly complex marketplace where connectivity, cloud solutions and the internet of things have converged.
Convey connects master agent portals together through its content and marketing network allowing suppliers to add product information, promotions and spiffs, training and webinar events. Master agent portals are a single online location for partners to connect directly with suppliers, learn about their services, identify the ideal customer profile and how to best engage with the supplier. Reports analyze how content is being engaged with allowing the master agent and suppliers to adjust their strategies.
Through the Conduct™ email campaign program, partners receive pre-created marketing campaigns they can deliver to customers and prospects to generate leads, deal flow and revenue.
How does the program work?
The master agent gets a customized platform for their sales partners, VARs and MSPs who are subscribed as members. Master agent platforms can be open to the public or integrated with other master agent portals. Invited suppliers maintain an online catalog where they can upload product information, battle cards, promotions, spiffs, training videos or webinar events that will be consumed online, downloaded or emailed.
What are the benefits?
Master agents, suppliers and sales partners save significant time in collecting, finding, delivering and consuming information. Convey platforms are designed to engage partners, create calls to action, allows them to communicate with and form direct relationships with their suppliers. The platform encourages suppliers to request a quote, submit a lead, register for a promotion, request a meeting, attend a webinar or just get in touch.
How much does it cost and who pays for it?
Master agents receive their platforms at no cost and invite their suppliers to participate in the Convey program. Suppliers pay an annual subscription to maintain a catalog on the Convey Channel network and have their catalogs appear on all master agents that they hold direct contracts with or that invite them to participate. Suppliers can purchase additional services such as banner advertising.
Suppliers who have joined the Convey Channel Accelerator program share a small percentage of their revenue in return for Convey’s efforts to promote those suppliers through the Convey Channel network and through Conduct™ campaigns.